Sign inTry the sample cafe

Reply answers your Instagram customers for you.

It learns your menu, hours and prices from a photo, then answers messages and comments as your business. When it isn't sure, it asks you first.

Try it with a sample cafeSign in

Free during the pilot. Instagram first; WhatsApp and email come next.

Reply's home screen: 3 people are waiting for you, with each person and their question listed
A chat where Reply answered a customer, the owner answered the part Reply did not know, and Reply remembered it

It never makes up a price.

Reply only tells customers what you have confirmed. Every price, time and address in an answer comes from what you taught it. For anything else, it asks you.

When it knows
Fatima
How much is the Chapman?
Reply
The Chapman is ₦2,500.
From Menu
When it doesn't
Chidinma
Do you do birthday cakes?
Reply
Let me check on that for you.
Only you can see this
I don't know about birthday cakes. What should I tell Chidinma?
You answer once
You
Yes, with 48 hours notice, from ₦15,000.
Only you can see this
Sent to Chidinma. I'll remember birthday cakes for next time.
Grey is your customerBlue is ReplyBlack is youPale blue is for your eyes only

Teach it with a photo.

Snap your menu or price list. Reply reads it back, shows what changed, and uses it only when you say so.

  1. 1
    Connect InstagramOne Instagram sign-in. No Facebook Page needed.
  2. 2
    Check what it learnedReply reads your posts and bio first. You fix anything it got wrong.
  3. 3
    Let it answerIt starts on Ask me first, so every answer waits for your tap.
Teaching Reply new prices: it shows cappuccino changing from ₦3,500 to ₦4,000 and puff puff as new, with a Use this button
What Reply knows, by topic: menu, hours, location, delivery, bookings, policies and things you told it

You stay in charge.

Reply works for you, not instead of you. Check every answer, step into any chat, or stop everything with one switch.

An answer Reply drafted, shown with a dashed outline and a button to post it
Ask me firstReply writes the answer. Nothing goes out until you tap.
A chat waiting for the owner, with one question answered and one marked Needs you
Step in any timeTake over a chat and Reply goes quiet until you hand it back.
The Channels screen with one switch that turns Reply on or pauses it
One switch stops itPause Reply everywhere, or set each channel on its own.

Comments too. Prices stay private.

Reply answers the comments under your posts as well. A price goes by private message, with a short public line so everyone sees it was handled.

  • Every answer is marked Public or Private message.
  • Public replies wait for your tap unless you choose otherwise.
  • Spam can be hidden for you, and you can bring it back.
A comment asking for a price. Reply suggests answering by private message, with a switch between Private message and Public reply

On your computer and your phone.

Open Reply in any browser. On iPhone, the app shows one customer at a time: swipe to send, or hold and speak your answer.

Reply on a computer: the list of chats, one conversation, and what Reply knows about it, side by side
The Reply iPhone app showing one customer's question as a card, with Later, Type and Hold to speak

The iPhone app is in testing.

Start with a sample cafe.

See Reply work before you connect anything. Write to the sample cafe as a customer and watch it answer. Nothing reaches a real person.

Try it with a sample cafe

What it costs

Free during the pilot

  • Instagram messages and comments
  • Everything on this page
  • We'll tell you the price before the pilot ends

Questions

Do I need a Facebook Page?

No. Reply works with an Instagram Business or Creator account. Switching from a personal account is free in Instagram's settings.

Will customers know it's an AI?

Yes. Reply says it is your business's AI assistant in its first message to each customer.

What if it doesn't know the answer?

It tells the customer it will check, and asks you. Your answer goes to the customer, and Reply remembers it for next time.

Can it take bookings or payments?

No. Reply passes bookings, orders and anything about money to you.

Does it work with WhatsApp?

Not yet. Instagram comes first. WhatsApp and email are next.

Who can see my chats?

Only you. Message text is sent to our AI provider to write answers, and is not used to train its models.

How do I stop it?

One switch pauses Reply. Disconnecting Instagram stops it for good, and you can ask us to delete your data.

Hello, I'm Reply.

Try me with a sample cafe. It takes about a minute.

Try it with a sample cafe